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Con Brio is a Norwegian mixed choir established in Mo I Rana on 9 September 1964, since 1968 based in Bodø. The meaning of the name Con Brio is “with glow“. The choir sings English, Norwegian church/regular music and other genres.
A project from start to finish, making moodboards, sketches and the first design ideas. I needed to find out what fits for the brand and how I can help to target a younger audience. While working on the identity, I got a lot of feedback from the employees of Seria. This helped me to get better and reflect more during the process.
The logo is inspired on movement, rhythm and brightness, because all these key words are active during a concert. I kept the main color orange, but I made it a bit more bright and lively. The colors have the ability to express a lot of different types of concerts and this is needed since they have a lot of different kinds of concerts. To give Con Brio more identity I created an illustration style that can be used to flourish the brand even more. The logo is very playful, so the typography Manrope makes the brand look very professional. The font is straightforward, clean, modern and easy to read.
